Google Partners Connect – Real Estate

Ken Cook Data-Driven, SEM, Small Business 0 Comments

Tom Ferry, the CEO of his own Real Estate training company and an illustrious public speaker who’s helped 500,000+ agents and brokers grow their businesses in his 30-year career. Raluca Monet, Google’s Strategic Partner Manager for Real Estate will discuss how the home buying process continues to evolve, affecting buyers’ …

The 13 P’s of Marketing

Ken Cook Data-Driven, Small Business 0 Comments

Survey any number of business owners about the 5 P’s of marketing and they will tell you, “promotion, promotion, promotion, promotion, promotion.” This mantra is devoid of the standard 5 P’s of marketing which are Product, Price, Position, Placement and Promotion. Some propose others like People, Physical Evidence {aka Packaging}, …