[Reading List] Most of the Books Read in 2016

Ken CookNon-Profit, Small Business

2016 Reading List

The Following is the a list of books that I personally read in 2016. This list is not all of the books I read, but it is the vast majority ( 95%+ ). I hope that this list will be useful for you, in choosing books you will read. I will Bold books that I would highly recommend.  This list is put together alphabetically by author/editor. Please note that “The Great Courses” are college classes put into audio book form.


Playing to Win by A.G. Lafley, Roger L. Martin
Five Good Ideas by Alan Broadbent (editor), Ratna Omidvar (editor)
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib
Igniting Customer Connections: Fire up Your Company’s Growth by Multiplying Customer Experience & Engagement by Andrew Frawley
Grit by Angela Duckworth
List Building for Beginners by Anthony Ekanem
Big Data by Bernard Marr
“The Content Trap: A Strategist’s Guide to Digital Change” by Bharat Anand
The Go-Giver, Expanded Edition by Bob Burg, John David Mann
Algorithms to Live By by Brian Christian, Tom Griffiths
Switch on Your Brain by Caroline Leaf
Smarter Faster Better by Charles Duhigg
Naked Statistics: Stripping the Dread from the Data by Charles Wheelan
Never Split the Difference by Chris Voss
Payoff by Dan Ariely
The Honest Truth About Dishonesty by Dan Ariely
The Upside of Irrationality by Dan Ariely
Predictably Irrational by Dan Ariely
Breeding Gazelles: Fast Growth Strategies for Your Business by Dan Bradbury
Mastering Account Management by Dan Englander
Sales Scripts by Dan Goldberg
Analytics by Daniel Covington
To Sell Is Human by Daniel H. Pink
The Entrepreneur Roller Coaster by Darren Hardy
The Compound Effect by Darren Hardy
Entreleadership by Dave Ramsey
Smart Money Smart Kids by Dave Ramsey, Rachel Cruze
David Kravitz’s How to Monetize Twitter, Facebook, Snapchat, LinkedIn and Other Social Media Sites by David Kravitz
You Are Now Less Dumb by David McRaney
You Are Not So Smart by David McRaney
The Entrepreneur’s Video Tool Guide by David Power
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace
Inside Delta Force: The Story of America’s Elite Counterterrorist Unit by Eric L. Haney
Predictive Analytics by Eric Siegel
Who by Geoff Smart, Randy Street
Disruptive Marketing by Geoffrey Colon
Be Obsessed or Be Average by Grant Cardone
The 10X Rule by Grant Cardone
Running Meetings by Harvard Business Review
Hyper Sales Growth by Jack Daly
The Like Switch by Jack Schafer, Marvin Karlins
Smart Pricing by Jagmohan Raju
Fanatical Prospecting by Jeb Blount
Facebook Marketing and Advertising in 2016 by Jerry Banfield, Michel Gerard
Extreme Ownership by Jocko Willink, Leif Babin
The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses by Joe Gregory
Duct Tape Marketing (Revised and Updated) by John Jantsch
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen
The Nonprofit Marketing Guide by Kivi Leroux Miller, Katya Andresen
The Customer Rules by Lee Cockerell
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results by Mark Hunter CSP
The Sales Acceleration Formula by Mark Roberge
Contractor Marketing Simplified by Martin Holsinger
Small Data by Martin Lindstrom
Your Strategy Needs a Strategy by Martin Reeves, Knut Haanaes
13 Things That Don’t Make Sense by Michael Brooks
The Coaching Habit by Michael Bungay Stanier
Local Marketing Made Simple: Online Marketing Strategies to Grow Your Business by Michael H. Fleischner
Sales Management. Simplified by Mike Weinberg
Get Scrappy by Nick Westergaard
Investigative Selling System by Omar Periu
Pitch Anything by Oren Klaff
Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money by Pat Flynn
The Five Dysfunctions of a Team by Patrick Lencioni
The Ideal Team Player by Patrick M. Lencioni
Pricing with Confidence by Reed Holden, Mark Burton
The Virgin Way by Richard Branson
Getting to Yes by Roger Fisher, William Ury
SEO Expert Strategies by Sam Adodra
The Science of Growth: How Facebook Beat Friendster – and How Nine Other Startups Left the Rest in the Dust by Sean Ammirati, Richard Florida – foreword
Seo 2016: Search Engine Optimization Rank at the Top of Google by SEO Optimization Experts
Leaders Eat Last by Simon Sinek
Start with Why by Simon Sinek
Fierce Conversations by Susan Scott
Superbosses by Sydney Finkelstein
Money Management Skills by The Great Courses
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta, Patrick Barwise
SEO: How to Get on the First Page of Google by Thomas Clayton
Emotional Intelligence 2.0 by Travis Bradberry, Jean Greaves
Scaling Up by Verne Harnish
Connecting: Key Networking Tips for Business and Life by William M. Saleebey Ph.D.
The Ultimate Zig Ziglar Library by Zig Ziglar