Soho Food Park Sign

Snow Cones and Business Development

Ken Cook Optimization, Small Business Leave a Comment

Not too long ago I took a trip down to Salt Lake City for a conference. The thing I noticed having never been to Salt Lake City previously was the multitude of snow cone shops; they were virtually on every corner, everywhere you went snow cones. We were given a recommendation to a place called the Soho Food Park near the …

The 13 P’s of Marketing

Ken Cook Data-Driven, Small Business Leave a Comment

Survey any number of business owners about the 5 P’s of marketing and they will tell you, “promotion, promotion, promotion, promotion, promotion.” This mantra is devoid of the standard 5 P’s of marketing which are Product, Price, Position, Placement and Promotion. Some propose others like People, Physical Evidence {aka Packaging}, …