The 13 P’s of Marketing

Ken Cook Data-Driven, Small Business Leave a Comment

Survey any number of business owners about the 5 P’s of marketing and they will tell you, “promotion, promotion, promotion, promotion, promotion.” This mantra is devoid of the standard 5 P’s of marketing which are Product, Price, Position, Placement and Promotion. Some propose others like People, Physical Evidence {aka Packaging}, …


Small Business vs. Non-Profit Marketing

Ken Cook Non-Profit, Small Business Leave a Comment

Abstract:  Small Businesses primarily exist to sell a product and or service for a profit for the small businesses owner. Non-profit marketing exists primarily to advance a cause, create awareness for the nonprofit’s mission or to solicit donations to the non-profit. There are some exceptions (i.e., Goodwill) who primarily seeks …