Search Engine Marketing is typically thought of paid advertising in search engines like Google, Bing, and Yahoo. However, some include this to mean search engine optimization (SEO). At Prepared Marketing we speak of this as pay-per-click advertising within theses results. We specialize in creating, optimizing, and testing paid advertising.

Management of paid advertising is important aspect making successful campaigns. In many cases, focusing on keywords to help the perform optimally. In the end most paid advertising campaings result in better performing campaigns with less spend.

Business owners know that being found on major search engines like Google, Bing and Yahoo is important. There are 2 major ways to be found in search engines: organic search (SEO) and paid search (PPC). At Prepared Market we fundamentally call this Search Engine Marketing.

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What is Pay-Per-Click Advertising

Pay-Per-Click advertising is a form of advetising that allows you to pay each time a customer clicks on your ads. You do not pay for those ads if they show up or if a customers sees. Only if they click. Pay-per-click advertising allows you to reach your customers in a time efficient manner as opposed to Search Engine Optimization. This form of advertising allows you to target specific customers at they time they search for your products and services. You set the budget, time the ads show, and how much you are willing to pay for those customers. All of this can be tracked allowing you to know exactly what is working and what is not.  To that end the major search engines offer a variety of paid placements. One of the most popular and widest reaching platforms is Google Adwords. Google Adwords has several distinct segments: Search Ads, Mobile Ads, Display (Image) Ads, Video/YouTube ads and more.
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One of the newer tools in that exists in the Google Adwords is Google Remarketing. We highly recommend the use of this tool when using Adwords to reach clients on the internet. Learn More about Google Adwords: Remarketing.

What Kind of Places Can I do Pay Per Click Advertising?

Pay-Per-Click Advertising can be found on all kinds of places. You’ve seen them on the top of search engines like Google and Bing. You also have found them on the side of blogs, within videos, and even on social media site like Facebook & Twitter. Some mobile apps allow you to advertise within their app. The variety of options is extensive allowing you to market to customers look online at the they search for your products and services.