2017 Reading List

Ken CookSmall Business

Reading List 2017 - Prepared Marketing

Last year I wrote a post titled [Reading List] Most of the Books Read in 2016 where I shared with you the list of books I finished in 2016. The list contained roughly 85 books and encompassed 95% of the books I could remember. This past year I decided to keep track of all the books I have read in an excel spreadsheet and has grown significantly!

Carefully crafting my list and keeping track of which books provided me with the most value I am delighted to share it with you finally! Last years list includes 133 books spanning all subjects of business and marketing. I have highlighted the books I would recommend in green and red highlighting signifies a book I wouldn't recommend per say, at least read the non-highlighted ones before you read the red highlighted ones.

Clone Yourself: How to Overcome Bottleneck Leadership in 90 Days and Reclaim Your Freedom

Jeff Hilderman

Common-Sense Business: Principles for Profitable Leadership

Theodore Roosevelt Malloch

Critical Business Skills for Success

Clinton O. Longenecker, Eric Sussman, Michael A. Roberto, Ryan Hamilton, and Thomas J. Goldsby

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Seth Stephens-Davidowitz, Steven Pinker - foreword

Faster, Higher, Farther: The Volkswagen Scandal

Jack Ewing

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Douglas B. Laney

Islamic finance for SMES

Hussein Elasrag

Leap First: Creating Work That Matters

Seth Godin

Misbehaving: The Making of Behavioral Economics

Richard Thaler

My Life in Advertising

Claude Hopkins

Outliers: The Story of Success

Malcolm Gladwell

Patton: The Man Behind the Legend, 1885-1945

Martin Blumenson

Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

Shane Snow

Social Media: Master Strategies for Social Media Marketing

Noah Hope

The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential

John C. Maxwell

The Game of Networking: MLMers Are Many. Networkers Are Few.

Rob Sperry

The New Rules of Retail: Competing in the World's Toughest Marketplace

Robin Lewis, Michael Dart

The Only Sales Guide You'll Ever Need

Anthony Iannarino

The Richest Man in Babylon

George S. Clason

The Servant: A Simple Story About the True Essence of Leadership

James C. Hunter

Thinking, Fast and Slow

Daniel Kahneman

A Whole New Mind: Why Right-Brainers Will Rule the Future

Daniel H. Pink

Accounting for Non-Accountants, 3E: The Fast and Easy Way to Learn the Basics (Quick Start Your Business)

Wayne Label

Accounting for Small Businesses QuickStart Guide: Understanding Accounting for Your Sole Proprietorship, Startup, & LLC

ClydeBank Businesses

Accounting: The Ultimate Guide to Accounting for Beginners: Learn the Basic Accounting Principles

Greg Shields

Asking Great Sales Questions

CC Chapman

Bank: An Outsider's Guide to Managing Small Business Finance Without Losing Your Shirt or Your Mind

Donna Stewart

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim, Renee Mauborgne

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Gregory V. Diehl

Built to Sell: Creating a Business That Can Thrive Without You

John Warrillow

Business Plan: Unlock the Insider's Secrets to Writing a Business Plan for Long-Term Growth

Insider's Guide

Chief Marketing Officers at Work

Josh Steimle

Copywriting Mastery: How to Spice up Your Website Sales Copy and Watch Your Sales Grow!

Anthony Ekanem

Creating Your Sales Team: Belief Systems and Human Behavior in Sales; Constructing a Culture

John M. Hanson

Data Analytics: Practical Guide to Leverage Statistics and Big Data

Charles Jensen

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Jenny Dearborn

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Travis Wright, Chris J. Snook

Double Double: How to Double Your Revenue and Profit in 3 Years or Less

Cameron Herold

E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company

Michael E. Gerber

ESV Bible: The Bible for Life


Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

Leonardo Inghilleri, Micah Solomon

Financial Literacy for Managers: Finance and Accounting for Better Decision-Making

Richard A. Lambert

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek, David Mead, Peter Docker

Finish: Give Yourself the Gift of Done

Jon Acuff

First, Break All the Rules: What the World's Greatest Managers Do Differently

Marcus Buckingham, Curt Coffman, Jim Harter - foreword

Free Prize Inside!: The Next Big Marketing Idea

Seth Godin

From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue

Aaron Ross, Jason Lemkin

Go Pro - 7 Steps to Becoming a Network Marketing Professional

Eric Worre

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis, Morgan Brown

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld

How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!

Sidney C. Walker

How to Follow Up with Your Network Marketing Prospects: Turn Not Now into Right Now!

Keith Schreiter, Tom Big Al Schreiter

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Stu Heinecke, Jay Conrad Levinson - foreword

How to Get and Stay Motivated

Grant Cardone

How to Market Your Business When You Have No Money: Marketing Techniques That Do Not Cost Money

Chaz Allen

How to Prospect, Sell, and Build Your Network Marketing Business with Stories

Tom Big Al Schreiter

How to Win at the Sport of Business: If I Can Do It, You Can Do It

Mark Cuban

Influence: Science and Practice, 5th Edition

Robert B. Cialdini

Instagram Marketing: Gain Millions of Followers and Monetize Your Instagram Account

Elizabeth Nightingale

Instagram Marketing: How to Get 1 Million Followers and Turn It into 1 Million Sales for Your Business

Anthony Smith

It's Who You Know: How a Network of 12 Key People Can Fast-Track Your Success

Janine Garner

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

Joe Pulizzi, Robert Rose

Lean Accounting

Ade Asefeso MCIPS MBA

Made to Stick

Chip Heath, Dan Heath

Marketing from the Trenches: Your Guide to Retail Success

Rudolf J. Waldner

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Vanessa Fox

Mastering Your Website: Insider's Guide to Fully Understanding Your Website, Search Engine Optimization, and Building Your Brand, Volume 1

John Colascione

Moral Combat: Good and Evil in World War II

Michael Burleigh

Narconomics: How to Run a Drug Cartel

Tom Wainwright

Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

Deepak Malhotra, Max Bazerman

No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing

Marcia Yudkin

Oversubscribed: How to Get People Lining Up to Do Business with You

Daniel Priestley

Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

Brad Stulberg, Steve Magness

Peak: Secrets from the New Science of Expertise

Anders Ericsson, Robert Pool

Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

Alex Taub, Ellen DaSilva

Power Prospecting Strategies

Omar Periu

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Marylou Tyler, Jeremey Donovan

Predictable Revenue: Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com

Aaron Ross, Marylou Tyler

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Omer Artun, Dominique Levin PhD

Principles: Life and Work

Ray Dalio

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

Kim Scott

Revenue and the CMO: How Marketing Will Impact Revenue Through Big Data & Social Selling

Glenn Gow

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

Jeb Blount

Sales Genie: Retail Marketing 101: 5 Proven Ways to Increase Retail Sales and Boost Profit by 25% in 60 Days

Shabbir Hossain

Secrets of Selling

Grant Cardone

Sell or Be Sold: How to Get Your Way in Business and in Life

Grant Cardone

SEO Marketing: 10 Proven Steps to Search Engine Optimization Traffic from Google

Jerry Kershen

Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

Speaking As a Leader: How to Lead Every Time You Speak...from Board Rooms to Meeting Rooms, from Town Halls to Phone Calls

Judith Humphrey

Spy the Lie: Former CIA Officers Teach You How to Detect Deception

Philip Houston, Michael Floyd, Susan Carnicero, Don Tennant

Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

Michael Port

The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months

Michael Lennington, Brian P. Moran

The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage

Mel Robbins

The Art of Presentation: Your Competitive Edge

Jim Stovall, Raymond H Hull

The Art of Profitability

Adrian Slywotzky

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Russell Glass, Sean Callahan

The Captain Class: The Hidden Force That Creates the World's Greatest Teams

Sam Walker

The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon, Brent Adamson

The Closer's Bible: The Book of Books on Sales Training & Techniques to Close the Deal!

Knight Writer

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

Chris Smith

The Dead and Those About to Die: D-Day: The Big Red One at Omaha Beach

John C. McManus

The E-Myth Accountant: Why Most Accounting Practices Don’t Work and What to Do about It

Michael E. Gerber, M. Darren Root CPA CITP

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex

The Five Temptations of a CEO: A Leadership Fable

Patrick Lencioni

The Four Obsessions of an Extraordinary Executive: A Leadership Fable

Patrick Lencioni

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

The Perfect Close: The Secret to Closing Sales - the Best Selling Practices & Techniques for Closing the Deal

James Muir

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

Daymond John, Daniel Paisner

The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure

Bob Phibbs

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Trish Bertuzzi

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

David Hoffeld

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Eric Ries

The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Strong Bottom Line

David Horsager

The Ultimate Sales Machine

Chet Holmes

Think BIG and Kick Ass in Business and Life

Donald J. Trump, Bill Zanker

Tilt: Shifting Your Strategy from Products to Customers

Niraj Dawar

Top Secrets of Accumulating More Money: Become Very Wealthy Regardless of Your Situation

Darnell Smith

Traction: Get a Grip on Your Business

Gino Wickman

Trump 101: The Way to Success

Donald J. Trump, Meredith McIver

Trump Never Give Up: How I Turned My Biggest Challenge into SUCCESS

Donald J. Trump, Meredith McIver

Trump: The Art of the Deal

Donald J. Trump, Tony Schwartz

UX Lifecycle: The Business Guide to Implementing Great Software User Experiences

Jeremy Baines, Clive Howard

Verbal Judo, Updated Edition: The Gentle Art of Persuasion

George J. Thompson PhD, Jerry B. Jenkins, Lee Fjelstad - foreword, Pam Thompson - foreword

Vlog Like a Boss: How to Kill It Online with Video Blogging

Amy Schmittauer

What Every BODY Is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People

Joe Navarro, Marvin Karlins

What's Your Story?: Using Stories to Ignite Performance and Be More Successful

Craig Wortmann

When Marketing IS Strategy

Niraj Dawar

Why They Do It: Inside the Mind of the White-Collar Criminal

Eugene Soltes

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

Sean V. Bradley

Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future

Tomasz Tunguz, Frank Bien