Writing a Landing Page

KevinOptimization

Image of Writing a Landing Page

The first thing you see when researching a company online is their landing page; it’s the first impression, the snapshot, and if done improperly, the beginning to the end of their interest in you. It is vital to have a landing page that draws the consumer in and makes them … Read More

5 Ways to Level-Up Your LinkedIn Network

Ken CookNetworking, Social Networking

Tyler Smith - Level-Up Your LinkedIn Profile

Connections matter, and without enough of them, you don’t. LinkedIn has changed, and so has the way that people interact with it. Before, having a few hundred good connections was incredible, but now, you are not considered a serious player unless you possess that coveted 500+. One question that I … Read More

2017 Reading List

Ken CookSmall BusinessLeave a Comment

Reading List 2017 - Prepared Marketing

Last year I wrote a post titled [Reading List] Most of the Books Read in 2016 where I shared with you the list of books I finished in 2016. The list contained roughly 85 books and encompassed 95% of the books I could remember. This past year I decided to … Read More

5 Metrics to Supercharge Any Adwords Account

Ken CookData-Driven, SEMLeave a Comment

5 Metrics to Supercharge Adwords - Prepared marketing

Google Adwords is perhaps one of the most advanced, sophisticated advertising platforms created to date. It allows you to reach customers on millions of website, by search terms, contextual information, previous sites visited, personal details and much more. This level of complexity often confuses novice users into focusing on metrics … Read More