Analytics Hacks to Grow Your Prospect & Customer Lists

David BaerUncategorized

Around here, we talk about “funnels” all the time. Even if you don’t know what the word means, you’re likely working with funnels. If you have a newsletter or an opt-in email list, you have a funnel. A simple newsletter sign up form and a freebie, such as a checklist … Read More

Writing a Landing Page

Ken CookOptimization

Image of Writing a Landing Page

The first thing you see when researching a company online is their landing page; it’s the first impression, the snapshot, and if done improperly, the beginning to the end of their interest in you. It is vital to have a landing page that draws the consumer in and makes them … Read More

5 Ways to Level-Up Your LinkedIn Network

Ken CookNetworking, Social Networking

Tyler Smith - Level-Up Your LinkedIn Profile

Connections matter, and without enough of them, you don’t. LinkedIn has changed, and so has the way that people interact with it. Before, having a few hundred good connections was incredible, but now, you are not considered a serious player unless you possess that coveted 500+. One question that I … Read More

List Building 101

Ken CookCustomer Experience, Email Marketing, Marketing Automation

Building lists

Thomas Edison defines success with the famous saying “Success is 1% inspiration, 99% perspiration.” It’s easy to get hyper-focused on the end goals and brush aside the fact that not everything is a cakewalk. In reality, the key moments are in the individual choices we make each day. As Edison … Read More