Writing a Landing Page

Image of Writing a Landing Page

The first thing you see when researching a company online is their landing page; it’s the first impression, the snapshot, and if done improperly, the beginning to the end of their interest in you. It is vital to have a landing page that draws the consumer in and makes them …

The Anatomy of a Great Email

Email Marketing Campaigns

Today I received a great Email and I wanted to share it with our readers because I believe there are some great takeaways from this email that can boost all of our collective email writing. This email was written by Juli Martin of Cascade Sotheby’s International Realty. Here it is: Ken, With …

List Building 101

Building lists

Thomas Edison defines success with the famous saying “Success is 1% inspiration, 99% perspiration.” It’s easy to get hyper-focused on the end goals and brush aside the fact that not everything is a cakewalk. In reality, the key moments are in the individual choices we make each day. As Edison …

2017 Reading List

Reading List 2017 - Prepared Marketing

Last year I wrote a post titled [Reading List] Most of the Books Read in 2016 where I shared with you the list of books I finished in 2016. The list contained roughly 85 books and encompassed 95% of the books I could remember. This past year I decided to …

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Perfect Headline Writing Method

Writing the Perfect Headline - Prepared Marketing

When it comes to advertising of any kind, headlines sell. For so many of our clients, and frankly, all but the wordsmiths among us, a great headline often seems quite elusive. Seeing this difficulty as a problem for our clients, we at Prepared Marketing, stole created the (*Fanfare*) “Perfect Headline …

5 Metrics to Supercharge Any Adwords Account

5 Metrics to Supercharge Adwords - Prepared marketing

Google Adwords is perhaps one of the most advanced, sophisticated advertising platforms created to date. It allows you to reach customers on millions of website, by search terms, contextual information, previous sites visited, personal details and much more. This level of complexity often confuses novice users into focusing on metrics …