2017 Reading List

Ken CookSmall Business

Reading List 2017 - Prepared Marketing

Last year I wrote a post titled [Reading List] Most of the Books Read in 2016 where I shared with you the list of books I finished in 2016. The list contained roughly 85 books and encompassed 95% of the books I could remember. This past year I decided to … Read More

5 Metrics to Supercharge Any Adwords Account

Ken CookData-Driven, SEM

5 Metrics to Supercharge Adwords - Prepared marketing

Google Adwords is perhaps one of the most advanced, sophisticated advertising platforms created to date. It allows you to reach customers on millions of website, by search terms, contextual information, previous sites visited, personal details and much more. This level of complexity often confuses novice users into focusing on metrics … Read More

How to Use Automation to Improve Your Partnerships

Derek HansonUncategorized

Improving your business partnerships through automation. Here we review how to use Infusionsoft to send a personal note over a 8 week period to important business relationships and then repeats the process. Derek Hanson uses a few things to keep it personal and help improve sales for both their business … Read More

Snow Cones and Business Development

Ken CookOptimization, Small Business

Soho Food Park Sign

Not too long ago I took a trip down to Salt Lake City for a conference. The thing I noticed having never been to Salt Lake City previously was the multitude of snow cone shops; they were virtually on every corner, everywhere you went snow cones. We were given a recommendation to a place called the Soho Food Park near the … Read More