Follow-up Creates Fortune

Ken CookCRM, Data-Driven, Small Business

Follow-up clientele marketing

Have you heard of Joe Girard? He’s the world’s greatest salesman, at least according to the Guinness Book of World Records. He Sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. What was the key to his success? Simple: He followed up with his clients. Within a week … Read More

The 13 P’s of Marketing

Ken CookData-Driven, Small Business

Survey any number of business owners about the 5 P’s of marketing and they will tell you, “promotion, promotion, promotion, promotion, promotion.” This mantra is devoid of the standard 5 P’s of marketing which are Product, Price, Position, Placement and Promotion. Some propose others like People, Physical Evidence {aka Packaging}, … Read More

Setting Your Goals for 2017

Ken CookSmall Business

Setting Goals for 2017

“Setting goals is the first step in turning the invisible into the visible.” — Tony Robbins I believe that you have the ability to achieve greatness in 2017! As small business owners, we do this through hard work and a continual drive to succeed for ourselves, our families, and our community. … Read More

Small Business vs. Non-Profit Marketing

Ken CookNon-Profit, Small Business

Non-Profit-Marketing

Abstract:  Small Businesses primarily exist to sell a product and or service for a profit for the small businesses owner. Non-profit marketing exists primarily to advance a cause, create awareness for the nonprofit’s mission or to solicit donations to the non-profit. There are some exceptions (i.e., Goodwill) who primarily seeks … Read More