5 Metrics to Supercharge Any Adwords Account

Ken CookData-Driven, SEM

5 Metrics to Supercharge Adwords - Prepared marketing

Google Adwords is perhaps one of the most advanced, sophisticated advertising platforms created to date. It allows you to reach customers on millions of website, by search terms, contextual information, previous sites visited, personal details and much more. This level of complexity often confuses novice users into focusing on metrics … Read More

Follow-up Creates Fortune

Ken CookCRM, Data-Driven, Small Business

Follow-up clientele marketing

Have you heard of Joe Girard? He’s the world’s greatest salesman, at least according to the Guinness Book of World Records. He Sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. What was the key to his success? Simple: He followed up with his clients. Within a week … Read More

The 13 P’s of Marketing

Ken CookData-Driven, Small Business

Survey any number of business owners about the 5 P’s of marketing and they will tell you, “promotion, promotion, promotion, promotion, promotion.” This mantra is devoid of the standard 5 P’s of marketing which are Product, Price, Position, Placement and Promotion. Some propose others like People, Physical Evidence {aka Packaging}, … Read More