Small Business vs. Non-Profit Marketing

Ken CookNon-Profit, Small Business


Abstract: ┬áSmall Businesses primarily exist to sell a product and or service for a profit for the small businesses owner. Non-profit marketing exists primarily to advance a cause, create awareness for the nonprofit’s mission or to solicit donations to the non-profit. There are some exceptions (i.e., Goodwill) who primarily seeks … Read More