Follow-up Creates Fortune

Ken CookCRM, Data-Driven, Small Business

Follow-up clientele marketing

Have you heard of Joe Girard? He’s the world’s greatest salesman, at least according to the Guinness Book of World Records. He Sold 13,001 cars at a Chevrolet dealership between 1963 and 1978. What was the key to his success? Simple: He followed up with his clients. Within a week … Read More

The 13 P’s of Marketing

Ken CookData-Driven, Small Business

Survey any number of business owners about the 5 P’s of marketing and they will tell you, “promotion, promotion, promotion, promotion, promotion.” This mantra is devoid of the standard 5 P’s of marketing which are Product, Price, Position, Placement and Promotion. Some propose others like People, Physical Evidence {aka Packaging}, … Read More