We Help You Maximize Revenue Through A Strategic Marketing Approach to Managing Customer Lifecycle!
Every business has the opportunity to guide customer, clients, patients, members (etc.) through each of these eight stages, from initially getting their attention to conducting a transaction and converting one-time "customers" into repeat "clients."
Few businesses, however, invest the time and energy to fully realize this opportunity.
What's stopping them?
Well, it's a lot of work - if it's done manually, that is.
You see, the cold hard truth is...
Businesses rarely achieve success by accident. In fact, most of them fail over and over... until they finally get it right.
And when they DO get it right, they don't want to let that taste of success slip away.
So they document their success... they systematize it ...they make sure that it's duplicatable so every future employee can keep the business growing.
And that's exactly why we created the CORE4MULA...
...to help businesses strategically and systematically guide their clients through each and every stage of the journey:
The CORE4MULA was first designed as a series of email campaigns to help businesses automate the critical pieces of the marketing and sales processes.
Over the years we've added, adapted, and customized elements of the CORE4MULA for our clients.
But every project starts with these four foundational elements:
Capturing leads is the first critical step in any marketing system. (Actually, you need to attract those leads before you can capture them, but that's a discussion for another time.)
The CORE4MULA Capture System makes it easy for your most interested prospects to willingly hand over their contact information without your business needing to pry it out of them. We'll help you create "no-brainer" offers which speak to your prospects' wants and needs, and thirst for the opportunity to do business with you.
WHY CAPTURE? Capturing leads who respond to a marketing message that speaks directly to them and their needs provides your business with an ever-growing list of ideal prospects who want to hear from you about your products and services.
Not all prospects will instantly buy from you. That's where the CORE4MULA Nurture System comes to action. Nurturing prospects regularly is an essential part of developing a deep relationship with, and greater trust in you and your business.
Communicating periodically about your prospects' needs, and how your solution might benefit them, helps you stay "top-of-mind" for that future day when they are ready to buy.
WHY NURTURE? Nurturing your prospects regularly (providing valuable and relevant information) builds trust and authority, and keeps your business front-and-center for that day when your prospect is ready to buy.
In this age of online reviews and social media rants, businesses must catch negative sentiment before it spreads. The CORE4MULA Follow System launches campaigns to consistently follow the sentiment of each of your contacts.
For those who your business has impressed, these campaigns guide them to post positive reviews or testimonials online in the places most likely to help your business.
If you have an unhappy client, however, this campaign will help you catch negative sentiment before it hurts you, by directing them away from airing complaints publicly, and, instead, addressing concerns directly with your business.
Our Follow System is built around the NPS (Net Promoter Score) principles, the industry benchmark for understanding consumer sentiment.
WHY FOLLOW? Monitoring and responding to current and past client sentiment gives you an active role in controlling the public conversation about your business (and putting out potential fires before they become public).
A “dirty” database filled with incorrect and out-of-date information can easily result in mistakes and missed opportunities. The CORE4MULA Clean System periodically launches campaigns that engages your network to update their own information and self-volunteer leads and referrals.
Our clients who have run a Clean campaign to their database have uncovered between 10% and 35% of "buyer" leads hiding in plain sight.
WHY CLEAN? The Clean System identifies golden opportunities to activate "buyers" you didn't know you already had among your existing contacts.
The Prepared Marketing team and our partners have been continuously updating and improving the CORE4MULA program for several years (and we don't plan to stop building on what we learn as new data comes in).
We'd love to add your to business to the hundreds of successfully deployed CORE4MULA campaigns currently working for our other clients.